GEO

Generative Engine Optimization: getting your brand cited inside ChatGPT, Perplexity, Gemini, and AI Overviews. The deep end.

GEO

Generative engine optimization: what the research behind the term actually found

Generative engine optimization started as an academic paper, not a marketing term. Here is what the original research actually tested, and which three techniques moved the needle.

Bruno AndrighettiJuly 4, 20264 min read

GEO

What is GEO, and why your SEO playbook needs a rewrite

Your buyers stopped reading ten blue links. They ask one question and get one answer. Here's what that changes, and what to do about it.

Bruno AndrighettiMay 12, 20267 min read