GEO
What is GEO, and why your SEO playbook needs a rewrite
Your buyers stopped reading ten blue links. They ask one question and get one answer. Here's what that changes, and what to do about it.
Bruno Andrighetti7 min read
The blog
We write all of these ourselves by the way.
AI SEO, GEO, content strategy, technical search. If we're doing it for clients, we're writing about it here.
AI SEO
What is generative engine optimization?
Generative engine optimization comes from an actual research paper, not a marketing trend. Here is what it means, in plain terms, and what to do about it.
Bruno Andrighetti4 min read
AI SEO
AI visibility: what it means, and how to check yours
anking on Google says nothing about whether ChatGPT or Perplexity ever mentions your brand. Here is what AI visibility actually covers, and how to test yours in one afternoon.
Bruno Andrighetti5 min read
AI SEO
AI SEO agency: what to check before you sign
Most agencies pitching AI SEO just added a slide to an old SEO deck. Here is how to tell a real AI SEO agency from a rebrand in one discovery call.
Bruno Andrighetti4 min read
GEO
Generative engine optimization: what the research behind the term actually found
Generative engine optimization started as an academic paper, not a marketing term. Here is what the original research actually tested, and which three techniques moved the needle.
Bruno Andrighetti4 min read
AI SEO
AI search optimization: five tactics that actually move citation
Perplexity and ChatGPT do not rank pages, they pick claims to quote. These five tactics are what actually earns a mention instead of a skip.
Bruno Andrighetti4 min read
AI SEO
GEO vs SEO: what actually differs, and what doesn't
A brand can rank second on Google and still lose the customer to a competitor named inside ChatGPT. Here is what actually separates GEO from SEO, and where the two overlap.
Bruno Andrighetti4 min read
AI SEO
AI SEO: what it means when the reader is a model, not a person
Ranking on Google no longer guarantees a mention inside ChatGPT or Perplexity. Here is what actually decides whether a brand gets quoted in an AI-generated answer, and what to fix first.
Bruno Andrighetti4 min read
Content Strategy
How to structure content so ChatGPT cites you
AI engines don't reward word count. They reward clarity. Here's how to write so a model can lift your point straight into an answer.
Bruno Andrighetti5 min read