We'd rather show you a screenshot than write a pitch deck.
Real projects. Real numbers. Real clients who said we could talk about it.
What eight engagements add up to.
- Average Google position, before and after
- 13.9 → 7.0
Average Google position, before and after
mean across 5 cases with both ends on record
- Search impressions, summed
- 6.9M
Search impressions, summed
7 cases, each in its own audited window
- Organic traffic multiple, median
- 3.3×
Organic traffic multiple, median
4 cases, from 2.1× to 22.2×
Each figure is calculated from the case studies on this page, never entered by hand, and shows how many of them it was built from. The audit windows differ from case to case; every one is stated on its own page.
Can a mid-sized B2B SaaS get into AI answers ahead of Microsoft, SAP and TOTVS?
Yes, and it took Milldesk six months.
The B2B SaaS for IT service desk went from 0.5% to 9.5% of the AI answers in its category between April and August 2026, passing Atlassian, Freshworks, Microsoft, TOTVS, SAP and Intercom, and drawing level with Movidesk. The work was five articles a month, two backlinks a month, a presence in the sector's technical communities and a full technical rebuild, run for six months without stopping.
Share of AI answers in the category
Services used: GEO Strategy · Technical SEO · Content Strategy · Link Building · Community Seeding
Timeline: 6 months, renewed
Search impressions over the semester
Keywords ranking on page one
Figures audited on August 20, 2026 · Amplitude, Semrush AI Visibility and Google Search Console
Can organic search produce qualified leads for a B2B SaaS without changing anything in the sales process?
Keepfy, a B2B SaaS for maintenance management (a CMMS) built by NGI, now gets 41 organic leads a month from 648 organic clicks, a 6.3% click-to-lead rate.
Organic clicks rose 88% in the first 90 days, and organic lead conversion improved 12% with no change to the sales team, the CTAs or the SDR script. The only variable that moved was the quality of who was arriving.
Organic leads per month, from 648 clicks
Organic lead conversion rate
Organic clicks in 90 days
Services used: Content Strategy · Technical SEO · Link Building · Community Seeding
Timeline: 90 days to first result, 6-month engagement
Figures audited on August 20, 2026 · Google Search Console and the client's own analytics
Can a challenger brand be recommended by AI ahead of the market leader in its category?
On ChatGPT, on the category's main question
Organic traffic, in 11 months
Monthly search impressions at peak
Wictory, an industrial oven maker, is the second answer ChatGPT gives on the main buying question in its category, ahead of Prática, the much larger market leader.
It appears ahead of Prática on Gemini as well. Over the measured window, February 2024 to August 2025, organic traffic quadrupled and peaked at 6,683 clicks and 338,757 impressions in a single month.
Services used: Content Strategy · Technical SEO · GEO Strategy
Timeline: February 2024 to August 2025, 18 months measured
Figures audited on August 21, 2026 · Google Search Console, over the February 2024 – August 2025 window, plus the project deck and manual checks across the AI models
How long does organic search take to produce a real result, and does the same method work in English?
Four months.
Influencer Gift Form, a creator PR platform working in English, went from 280 to 6,205 monthly organic visits between April and July 2026, 22 times where it started, with average position improving from 16.0 to 9.1. It is the same four-part plan we run for B2B SaaS: technical rebuild, content, backlinks and community work, all four at once.
Monthly organic visits, in four months
Average position on Google
Monthly search impressions
Services used: Technical SEO · Content Strategy · Link Building · Community Seeding
Timeline: 4 months to 22×, still climbing
Figures audited on August 20, 2026 · Google Search Console
Is there enough search demand in a technical engineering niche to be worth working?
There is more than most engineering firms expect.
Aplica Engenharia, an electrical engineering consultancy, accumulated 1.86 million search impressions between April 2025 and January 2026, with average position improving from 12.3 to 4.6, from the second page to the top five. More than 680 keywords ended the engagement on page one, on searches like earthing types, SPDA requirements and the cost of a power entry project.
Search impressions over the window
Services used: Content Strategy · Community Seeding · Digital PR
Timeline: Nine months measured, closed January 2026
Average position on Google
Keywords ranking on page one
Figures audited on August 21, 2026 · Google Search Console, over the April 20, 2025 – January 18, 2026 window, plus the signed NPS testimonial
We have an in-house team. Can we get SEO results without outsourcing the execution?
Yes.
Regente Imóveis, a residential real estate agency, hired consulting instead of an agency retainer, and its own staff wrote every article from that point on. Twenty months later monthly organic clicks were up 168%, monthly impressions had multiplied by sixteen, and average position had improved from 13.5 to 6.6, without a single purchased backlink.
Monthly organic clicks
Monthly search impressions
Backlinks purchased
Services used: SEO Consulting · Content Strategy · In-house Team Mentoring
Timeline: Consulting in late 2024, measured through July 2026
Figures audited on August 20, 2026 · Google Search Console
We are launching or migrating a website. Is it worth doing SEO before the launch?
Monthly search impressions
Average position on Google
Monthly organic visits, from 27 at launch
It is, and Apoan is the case: we built the site from scratch around the search architecture instead of retrofitting it afterwards.
It first indexed in May 2025 with 27 clicks, and fourteen months later was drawing 352 organic visits and 60,000 impressions a month, with average position climbing from 18.7 to 7.0, with no backlinks bought and no digital PR.
Services used: Website Build · Technical SEO · Content Strategy
Timeline: First indexed May 2025, measured through August 2026
Figures audited on August 20, 2026 · Google Search Console
Is our sector too regulated for content marketing to work?
Betting compliance is about as regulated as a category gets, and it worked there.
Starting from zeroed metrics in May 2024, 21 terms reached position zero on Google in under nine months and another 18 landed on the first page, while click-through rate climbed from 1.1% to a 5.4% average. The client is not named on this page.
Terms at position zero on Google
Search impressions, from zero
Click-through rate
Services used: Content Strategy · Technical SEO · Link Building · Digital PR
Timeline: Under 9 months, from a standing start
Figures audited on January 2025 · Google Search Console, over the engagement window
Every case, side by side
| Case | Sector | Headline result | Window |
|---|---|---|---|
| Milldesk | B2B SaaS for IT service management | 0.5% → 9.5% Share of AI answers in the category | 6 months, renewed |
| NGI / Keepfy | B2B SaaS for maintenance management | 41 Organic leads per month, from 648 clicks | 90 days to first result, 6-month engagement |
| Wictory | Industrial Ovens | 2nd On ChatGPT, on the category's main question | February 2024 to August 2025, 18 months measured |
| Influencer Gift Form | Creator PR Platform | 22× Monthly organic visits, in four months | 4 months to 22×, still climbing |
| Aplica Engenharia | Electrical Engineering | 1.86M Search impressions over the window | Nine months measured, closed January 2026 |
| Regente Imóveis | Real Estate | +168% Monthly organic clicks | Consulting in late 2024, measured through July 2026 |
| Apoan | Geotechnical & Environmental Engineering | 0 → 60K Monthly search impressions | First indexed May 2025, measured through August 2026 |
| KYC platform | iGaming Compliance | 21 Terms at position zero on Google | Under 9 months, from a standing start |
Each figure covers the audit window stated on that case study.
Want to be the next one on this page?
We run your category through ChatGPT, Perplexity, Gemini and AI Overviews and send you what came back: who gets named, who doesn't, and where you sit.