AI SEO
How to Rank in Google AI Overviews in 2026
Google AI Overviews already show up in nearly half of all searches. Here is the practical checklist for actually getting pulled into one.
Bruno Andrighetti7 min read
Category
AI SEO
How search actually works now that the answer comes before the links. Strategy, tactics, and the occasional myth we'd like to bury.
AI SEO
Traditional SEO vs AI Search: key differences explained
Traditional SEO is not dead, but it is no longer the whole job. Here is exactly where the line sits between what still works and what quietly stopped.
Bruno Andrighetti7 min read
AI SEO
Optimizing for Perplexity: a practical guide to earning citations
Perplexity cites sources on nearly every line of an answer, which makes it one of the most transparent AI search tools to actually optimize for.
Bruno Andrighetti7 min read
AI SEO
B2B link building: strategies for earning quality backlinks
Most B2B content never earns a single backlink. The companies that do it well are not chasing more links. They are chasing the right ten.
Bruno Andrighetti6 min read
AI SEO
AI Overview Optimization: a complete framework
A checklist gets one page ready for AI Overviews. A framework keeps an entire site ready as Google's system keeps expanding what it checks before summarizing anything.
Bruno Andrighetti6 min read
AI SEO
GEO agency services: what they actually include
A GEO agency should be able to show you a citation inside ChatGPT before the contract is even signed. Here is what the work actually involves once it starts.
Bruno Andrighetti6 min read
AI SEO
SaaS content strategy: what to create at each funnel stage
Most SaaS content strategies default to blog posts for everything. Here is what to actually create at each stage of the funnel, and why the order matters more than the volume.
Bruno Andrighetti4 min read
AI SEO
Content marketing for SaaS: what actually works
Content marketing for SaaS fails most often not because the writing is bad, but because every piece was built for the same, wrong stage of the funnel
Bruno Andrighetti5 min read
AI SEO
SEO for B2B SaaS: writing for a buying committee, not one buyer
A B2B SaaS purchase rarely comes down to one person searching Google once. Here is how SEO actually needs to account for that.
Rafael Pavanelli4 min read
AI SEO
Technical SEO for SaaS: what breaks first, and why
Traffic flat for months, documentation outranking the product pages, half your feature pages not even indexed. Here is what is usually actually broken.
Bruno Andrighetti4 min read
AI SEO
SEO for ChatGPT: the three steps that actually matter
OpenAI has not published ChatGPT's ranking factors, but the pattern across pages that actually get cited is consistent enough to build a real process from.
Rafael Pavanelli4 min read
AI SEO
How B2B SaaS companies actually get their first 100 leads
The channels that work for a Series B SaaS company rarely work for a team chasing its first 100 leads. Here is what actually moves the needle before the budget exists.
Rafael Pavanelli4 min read
AI SEO
SEO for AI: five myths quietly costing you visibility
Ranking well and believing you are covered for AI search is the most expensive myth in marketing right now. Here are five more, and what actually replaces them.
Bruno Andrighetti4 min read
AI SEO
What is generative engine optimization?
Generative engine optimization comes from an actual research paper, not a marketing trend. Here is what it means, in plain terms, and what to do about it.
Bruno Andrighetti4 min read
AI SEO
SEO for AI: what actually changes in your checklist
Most SEO checklists were built for a crawler, not a model. Here is exactly what carries over into SEO for AI, and what needs to be thrown out.
Rafael Pavanelli4 min read
AI SEO
AI visibility: what it means, and how to check yours
anking on Google says nothing about whether ChatGPT or Perplexity ever mentions your brand. Here is what AI visibility actually covers, and how to test yours in one afternoon.
Bruno Andrighetti5 min read
AI SEO
GEO vs SEO: what actually differs, and what doesn't
A brand can rank second on Google and still lose the customer to a competitor named inside ChatGPT. Here is what actually separates GEO from SEO, and where the two overlap.
Bruno Andrighetti4 min read
AI SEO
AI search optimization: five tactics that actually move citation
Perplexity and ChatGPT do not rank pages, they pick claims to quote. These five tactics are what actually earns a mention instead of a skip.
Bruno Andrighetti4 min read
AI SEO
AI SEO agency: what to check before you sign
Most agencies pitching AI SEO just added a slide to an old SEO deck. Here is how to tell a real AI SEO agency from a rebrand in one discovery call.
Bruno Andrighetti4 min read
AI SEO
AI SEO: what it means when the reader is a model, not a person
Ranking on Google no longer guarantees a mention inside ChatGPT or Perplexity. Here is what actually decides whether a brand gets quoted in an AI-generated answer, and what to fix first.
Bruno Andrighetti4 min read