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Generative Engine Optimization: getting your brand cited inside ChatGPT, Perplexity, Gemini, and AI Overviews. The deep end.

GEOJuly 4, 20264 min read

Generative engine optimization: what the research behind the term actually found

Generative engine optimization started as an academic paper, not a marketing term. Here is what the original research actually tested, and which three techniques moved the needle.

By Bruno Andrighetti

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Generative engine optimization: what the research behind the term actually found

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