Your buyer's questions
In ChatGPT, your brand recommended first and cited with your own page, question after question.
Your buyers asked AI who to hire. You weren't in the answer.
GEO for B2B SaaS· Get recommended by ChatGPT, Perplexity, Gemini and AI Overviews
- 30 days to the first mention
- About 6% of organic traffic becomes a lead
Illustrative example
ChatGPT
What's the best service desk for a 200-person company?
Searched 8 sites
Based on recent reviews and discussions, three options come up most:
- 1.Your brand: rolled out in a few weeks, with responsive support.yourbrand
- 2.Competitor A: mature on ITIL, but pricey at that size.G2
- 3.Competitor B: cheaper, with less automation.Reddit
Sources
Ask anything
Six lines of work. One project. Everything we do, in the order it happens: from the question your buyer asks to the answer that recommends you.
We'd rather show you a screenshot than write you a pitch deck.
- for AI to start talking about your brand
- 30 daysSource 1Our average across projects until AI first mentions the brand. We don't promise timelines we can't keep.
- more traffic
- 3.3×Source 2Median of 4 cases, from 2.1× to 22.2×. Half of the clients grew more than this, the other half grew less.See the source
- higher on Google
- 2×Source 3Average of 5 cases: the Google position went from 13.9 to 7.0. From Google's second page to the first.See the source
- higher lead-to-sale conversion
- +12%Source 4Keepfy case: leads coming in from search started closing 12% more, with nothing changed on the sales team.See the source
Before and after, from real cases3 of 8 cases · figures measured, with sources
B2B SaaS for IT service management
Share of AI answers in the category
0.5% → 12.5%, 25×.
Source: Amplitude, Semrush AI Visibility and Google Search Console
Feb – Aug 2026See the case
Geotechnical & Environmental Engineering
Monthly search impressions
0 → 60K, from zero.
Source: Google Search Console
May 2025 – Jul 2026See the case
Electrical Engineering
Average position on Google
12.3 → 4.6, 7.7 positions up.
Source: Google Search Console
Apr 2025 – Jan 2026See the case
Sources
- 1Our average across projects until AI first mentions the brand. We don't promise timelines we can't keep.
- 2Median of 4 cases, from 2.1× to 22.2×. Half of the clients grew more than this, the other half grew less.
- 3Average of 5 cases: the Google position went from 13.9 to 7.0. From Google's second page to the first.
- 4Keepfy case: leads coming in from search started closing 12% more, with nothing changed on the sales team.
Real projects. Real numbers. Clients who agreed to let us talk about them, from invisible to cited across eight sectors, every number with the window it was measured in.
Each case answers a different objection: too technical a niche, too regulated a sector, an in-house team, a brand-new site. Pick yours.
See all case studiesB2B SaaS for IT service management
“Can a mid-sized B2B SaaS get into AI answers ahead of Microsoft, SAP and TOTVS?”
0.5% → 12.5%
Share of AI answers in the category
Read the case study“The whole engagement flowed with clarity and warmth. We felt genuine care at every stage, which made the work lighter and more efficient. The team was professional from start to finish, which reinforced our trust and made every decision along the way easier.”
Luciano CostaCEO, Milldesk- Search impressions over the semester
- 622K Search impressions over the semester
- Keywords ranking on page one
- 230+ Keywords ranking on page one
- Services
- Services GEO Strategy, Technical SEO, Content Strategy, Link Building, LinkedIn and Communities
B2B SaaS for maintenance management
“Can organic search produce qualified leads for a B2B SaaS without changing anything in the sales process?”
41
Organic leads per month, from 648 clicks
Read the case study“The experience with Ande Media has been very positive. We were looking for a partner who truly understood the B2B SaaS landscape and could translate that into a real organic content and positioning strategy.”
Rafael Diogo RichterProduct Director, NGI (Keepfy)- Organic lead conversion rate
- +12% Organic lead conversion rate
- Organic clicks in 90 days
- +88% Organic clicks in 90 days
- Services
- Services Content Strategy, Technical SEO, Link Building, LinkedIn and Communities
Industrial Ovens
“Can a challenger brand be recommended by AI ahead of the market leader in its category?”
2º
On ChatGPT, on the category's main question
Read the case study- Organic traffic, in 11 months
- 4× Organic traffic, in 11 months
- Monthly search impressions at peak
- 339K Monthly search impressions at peak
- Services
- Services Content Strategy, Technical SEO, GEO Strategy
Creator PR Platform
“How long does organic search take to produce a real result, and does the same method work in English?”
22×
Monthly organic visits, in four months
Read the case study- Average position on Google
- 16.0 → 9.1 Average position on Google
- Monthly search impressions
- 127K Monthly search impressions
- Services
- Services Technical SEO, Content Strategy, Link Building, LinkedIn and Communities
Electrical Engineering
“Is there enough search demand in a technical engineering niche to be worth working?”
1.86M
Search impressions over the window
Read the case study“Highly qualified professionals with strategic vision and a focus on performance. The SEO work brought clarity, positioning, and concrete results.”
Gerson PrustCEO, Aplica Engenharia- Average position on Google
- 12.3 → 4.6 Average position on Google
- Keywords ranking on page one
- 680+ Keywords ranking on page one
- Services
- Services Content Strategy, LinkedIn and Communities, Digital PR
Two quarters from now
What it looks like when AI recommends you.
01
Your first call starts halfway through. Buyers show up already knowing who you are and why you fit.
02
You get into deals you didn't know existed. AI puts you on the list before the buyer talks to anyone.
03
Your CEO stops chasing organic. The question becomes a different one: can we grow it faster?
04
Your competitors start asking how. Whoever gets there first keeps the spot. That spot is still open.
The first step is seeing where you stand today.
The answer, and the scoreboard. ChatGPT recommends whoever the web already cites. We count how many of those citations are yours, week by week, against your competitors.
The scoreboard comes from Holofote, our AI visibility tool: the same buying questions, across the four engines, every week.
How GEO Strategy worksWhat we track
Share of voice: of all the citations in your category, how many are yours.
Free AI visibility audit
See what AI says about you. Three questions from you, four AI engines on our side, and an honest read of what came back.
What's your site?
- Within 1 business day
- No call needed to get it
- A person reads it before it goes out
Fictional brands, questions and answers, in the format of the report you get.
01
Three questions from you
Your site, what you sell and where to send it. It takes a minute, and nobody calls you afterwards.
02
Four engines on our side
We ask the questions your buyer asks, in ChatGPT, Perplexity, Gemini and the AI Overviews.
- ChatGPT
- Perplexity
- Gemini
- AI Overviews
03
An honest read
Someone on the team reads what came back and writes up what matters, including when the news is bad.
We write all of these, by the way. What we learn about AI search, without the fluff.
All articles
AI SEO6 min read
B2B link building: strategies for earning quality backlinks
Most B2B content never earns a single backlink. The companies that do it well are not chasing more links. They are chasing the right ten.
By Bruno Andrighetti
AI SEO6 min read
GEO agency services: what they actually include
A GEO agency should be able to show you a citation inside ChatGPT before the contract is even signed. Here is what the work actually involves once it starts.
By Bruno Andrighetti
AI SEO7 min read
Optimizing for Perplexity: a practical guide to earning citations
Perplexity cites sources on nearly every line of an answer, which makes it one of the most transparent AI search tools to actually optimize for.
By Bruno Andrighetti
FAQ
Things you're probably wondering
When someone asks ChatGPT or Perplexity a question, they don't get ten blue links. They get one answer with a few cited sources. GEO is the work that makes your brand one of those sources.
Traditional SEO gets you on page one of Google. GEO gets you into the answer itself. Different engines, different logic, different strategy. We rebuilt the whole approach for how search works now.
Yes. AI engines pick sources on trust signals: authority, citations, content structure, and mentions across the web. Every one of those is influenceable, and we have done it across 40+ projects.
Most of what they do was designed for a version of Google that is disappearing. We rebuild that work for how AI engines decide who to cite, which usually covers most of what your current scope was for.
Our average is 30 days from invisible to your first AI mention. Rankings and leads usually start moving after the second month. A mention is not a ranking, and we will never promise a timeline we cannot back up.
One 60-minute call. We crawl your web presence before we talk, so none of it is spent on questions we could answer ourselves. After the call you give us access to your site and analytics, and we start.
B2B SaaS above $5M a year, with a founder or CMO who moves fast. You need at least one person on your side handling marketing. If nobody there owns it, we are a bad fit and we will tell you.
No. And you should be skeptical of anyone who does. What we guarantee is the work: proven frameworks, full transparency, and results you can track from week one.
Ready to show up in the answer?
Enter your domain. We run your category in ChatGPT, Perplexity, Gemini and the AI Overviews and send you who gets cited today, and where you stand. It lands in your inbox within one business day, no call.
- Ready to talk? Book a call
- Want to see the numbers? Case studies
- Want to understand GEO? Read the blog