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Bruno Andrighetti

Bruno Andrighetti

Founder & CEO

LinkedIn

About Bruno

Bruno Andrighetti is the founder and CEO of Ande Media. He built the agency from scratch at 20, then moved to the US alone at 21 to build the leading AI SEO brand in the country. He's led 35+ AI SEO projects for funded B2B SaaS startups and has been optimizing for AI search engines since before the industry had a name for it. He writes about AI SEO strategy, GEO, and the systems behind how AI decides which brands to recommend.

AI SEOGEOSearch ArchitectureContent Strategy

All articles

Central Topic
AI SEO

AI Overview Optimization: a complete framework

A checklist gets one page ready for AI Overviews. A framework keeps an entire site ready as Google's system keeps expanding what it checks before summarizing anything.

Bruno Andrighetti
Bruno Andrighetti6 min read
What is generative engine optimization
AI SEO

What is generative engine optimization?

Generative engine optimization comes from an actual research paper, not a marketing trend. Here is what it means, in plain terms, and what to do about it.

Bruno Andrighetti
Bruno Andrighetti4 min read

Want Bruno's team working on your search strategy?

We run your category through ChatGPT, Perplexity, Gemini and AI Overviews and send you what came back: who gets named, who doesn't, and where you sit.