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Founder & CEO

Bruno Andrighetti

Bruno Andrighetti is the founder and CEO of Ande Media. He built the agency from scratch at 20, then moved to the US alone at 21 to build the leading AI SEO brand in the country. He's led 35+ AI SEO projects for funded B2B SaaS startups and has been optimizing for AI search engines since before the industry had a name for it. He writes about AI SEO strategy, GEO, and the systems behind how AI decides which brands to recommend.

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Bruno Andrighetti
AI SEOGEOSearch ArchitectureContent Strategy

Articles by Bruno

An open glass case of neatly arranged glass instruments

AI SEO6 min read

GEO agency services: what they actually include

A GEO agency should be able to show you a citation inside ChatGPT before the contract is even signed. Here is what the work actually involves once it starts.

By Bruno Andrighetti

Nested glass frames receding in depth, the innermost one lit

AI SEO6 min read

AI Overview Optimization: a complete framework

A checklist gets one page ready for AI Overviews. A framework keeps an entire site ready as Google's system keeps expanding what it checks before summarizing anything.

By Bruno Andrighetti

A three-tier glass podium with a lit card on the top step

AI SEO7 min read

How to Rank in Google AI Overviews in 2026

Google AI Overviews already show up in nearly half of all searches. Here is the practical checklist for actually getting pulled into one.

By Bruno Andrighetti

An open glass book whose pages lift off into a row of glowing glass cards

AI SEO5 min read

Content marketing for SaaS: what actually works

Content marketing for SaaS fails most often not because the writing is bad, but because every piece was built for the same, wrong stage of the funnel

By Bruno Andrighetti

Three interlocking glass gears, the smallest one cracked

AI SEO4 min read

Technical SEO for SaaS: what breaks first, and why

Traffic flat for months, documentation outranking the product pages, half your feature pages not even indexed. Here is what is usually actually broken.

By Bruno Andrighetti

A glass theatre mask split into a frosted half and a clear half

AI SEO4 min read

SEO for AI: five myths quietly costing you visibility

Ranking well and believing you are covered for AI search is the most expensive myth in marketing right now. Here are five more, and what actually replaces them.

By Bruno Andrighetti

A glass prism splitting a beam of light into a spectrum

AI SEO5 min read

AI visibility: what it means, and how to check yours

anking on Google says nothing about whether ChatGPT or Perplexity ever mentions your brand. Here is what AI visibility actually covers, and how to test yours in one afternoon.

By Bruno Andrighetti

A glass cube turning tangled threads of light into one straight beam

AI SEO4 min read

What is generative engine optimization?

Generative engine optimization comes from an actual research paper, not a marketing trend. Here is what it means, in plain terms, and what to do about it.

By Bruno Andrighetti

Two glass puzzle pieces almost joined, light at the seam

AI SEO4 min read

GEO vs SEO: what actually differs, and what doesn't

A brand can rank second on Google and still lose the customer to a competitor named inside ChatGPT. Here is what actually separates GEO from SEO, and where the two overlap.

By Bruno Andrighetti

Three glass keys in a row, the middle one lit

AI SEO4 min read

AI SEO agency: what to check before you sign

Most agencies pitching AI SEO just added a slide to an old SEO deck. Here is how to tell a real AI SEO agency from a rebrand in one discovery call.

By Bruno Andrighetti

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