The situation
Wictory builds industrial ovens in a category dominated by Prática, a much larger competitor with a long head start in brand recall. On a level playing field, a challenger of that size does not outrank the leader. In organic search, the playing field is not the size of the company — it is the quality of the answer.
What we did
The highest content volume in our portfolio: fifteen blog articles a month, every month, on top of a full technical rebuild of the site. The articles were not written to fill a calendar — each one answers a question a buyer of industrial ovens actually types, in the format a model can quote back.
What happened
Organic traffic quadrupled in eleven months, with impressions going from 21,000 to 345,000, and the channel now produces around 300 leads a month.
The result that changed how the category sees them is in the AI answers. Ask ChatGPT the main buying question in the category, without naming a brand, and Wictory comes back second — ahead of Prática. On Gemini, Wictory now appears ahead of Prática as well. A challenger brand is being recommended over the market leader, by the tools buyers ask first.
The engagement has been running since February 2024, which makes it the longest relationship in our portfolio. That is not incidental to the result — it is the reason for it.