We have an in-house team. Can we get SEO results without outsourcing the execution?
Yes. Regente Imóveis, a residential real estate agency, hired consulting instead of an agency retainer, and its own staff wrote every article from that point on. Twenty months later monthly organic clicks were up 168%, monthly impressions had multiplied by sixteen, and average position had improved from 13.5 to 6.6, without a single purchased backlink.
The situation
Regente Imóveis is a residential real estate agency with people already on staff who could write. What it did not have was a method: which searches were worth competing for, how to structure a page so it ranks, and what to do in which order.
So it did not hire an agency retainer. In late 2024 it hired consulting.
What we did
We designed the strategy, built the keyword and cluster architecture (content strategy), taught the method to the in-house team, and handed the process over. From that point on, every article was written by Regente's own people.
The numbers
| What we measured | Result | Window | Source |
|---|---|---|---|
| Monthly organic clicks | 3,133 → 8,401 (+168%) | Aug 2025 → Jul 2026 | Google Search Console |
| Monthly impressions | 33K → 530K (16×) | Aug 2025 → Jul 2026 | Google Search Console |
| Average position on Google | 13.5 → 6.6 | Aug 2025 → Jul 2026 | Google Search Console |
| Clicks and impressions accumulated | 59K / 1.76M | Apr 19, 2025 – Aug 18, 2026 | Google Search Console |
| Position for “minha casa minha vida florianópolis”, 777 clicks | 3.3 | Over the window | Google Search Console |
| Backlinks purchased | Zero | Whole engagement | Project scope |
What happened
Twenty months later, monthly organic clicks were up 168% and monthly impressions had multiplied by sixteen, with average position improving from 13.5 to 6.6. Across the full window the site accumulated 59,000 clicks and 1.76 million impressions.
The site competes on category searches, not only on its own name: it holds position 3.3 for “minha casa minha vida florianópolis”, a search with no brand in it, worth 777 clicks on its own. And not one backlink was purchased along the way.
This is the case we point to when a prospect says they have an internal team and do not want to outsource. The method outlived the engagement, and kept compounding after we left.
