AI SEO
Technical SEO for SaaS: what breaks first, and why
Traffic flat for months, documentation outranking the product pages, half your feature pages not even indexed. Here is what is usually actually broken.
Bruno Andrighetti4 min read
The blog
We write all of these ourselves by the way.
GEO, content strategy, technical search. If we're doing it for clients, we're writing about it here.
AI SEO
SEO for ChatGPT: the three steps that actually matter
OpenAI has not published ChatGPT's ranking factors, but the pattern across pages that actually get cited is consistent enough to build a real process from.
Rafael Pavanelli4 min read
AI SEO
How B2B SaaS companies actually get their first 100 leads
The channels that work for a Series B SaaS company rarely work for a team chasing its first 100 leads. Here is what actually moves the needle before the budget exists.
Rafael Pavanelli4 min read
AI SEO
SEO for AI: five myths quietly costing you visibility
Ranking well and believing you are covered for AI search is the most expensive myth in marketing right now. Here are five more, and what actually replaces them.
Bruno Andrighetti4 min read
AI SEO
What is generative engine optimization?
Generative engine optimization comes from an actual research paper, not a marketing trend. Here is what it means, in plain terms, and what to do about it.
Bruno Andrighetti4 min read
AI SEO
SEO for AI: what actually changes in your checklist
Most SEO checklists were built for a crawler, not a model. Here is exactly what carries over into SEO for AI, and what needs to be thrown out.
Rafael Pavanelli4 min read
AI SEO
AI visibility: what it means, and how to check yours
anking on Google says nothing about whether ChatGPT or Perplexity ever mentions your brand. Here is what AI visibility actually covers, and how to test yours in one afternoon.
Bruno Andrighetti5 min read
AI SEO
GEO vs SEO: what actually differs, and what doesn't
A brand can rank second on Google and still lose the customer to a competitor named inside ChatGPT. Here is what actually separates GEO from SEO, and where the two overlap.
Bruno Andrighetti4 min read
GEO
Generative engine optimization: what the research behind the term actually found
Generative engine optimization started as an academic paper, not a marketing term. Here is what the original research actually tested, and which three techniques moved the needle.
Bruno Andrighetti4 min read