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AI SEO

How search actually works now that the answer comes before the links. Strategy, tactics, and the occasional myth we'd like to bury.

Articles in AI SEO

Three interlocking glass gears, the smallest one cracked

AI SEO4 min read

Technical SEO for SaaS: what breaks first, and why

Traffic flat for months, documentation outranking the product pages, half your feature pages not even indexed. Here is what is usually actually broken.

By Bruno Andrighetti

A glass theatre mask split into a frosted half and a clear half

AI SEO4 min read

SEO for AI: five myths quietly costing you visibility

Ranking well and believing you are covered for AI search is the most expensive myth in marketing right now. Here are five more, and what actually replaces them.

By Bruno Andrighetti

A glass prism splitting a beam of light into a spectrum

AI SEO5 min read

AI visibility: what it means, and how to check yours

anking on Google says nothing about whether ChatGPT or Perplexity ever mentions your brand. Here is what AI visibility actually covers, and how to test yours in one afternoon.

By Bruno Andrighetti

A glass cube turning tangled threads of light into one straight beam

AI SEO4 min read

What is generative engine optimization?

Generative engine optimization comes from an actual research paper, not a marketing trend. Here is what it means, in plain terms, and what to do about it.

By Bruno Andrighetti

Two glass puzzle pieces almost joined, light at the seam

AI SEO4 min read

GEO vs SEO: what actually differs, and what doesn't

A brand can rank second on Google and still lose the customer to a competitor named inside ChatGPT. Here is what actually separates GEO from SEO, and where the two overlap.

By Bruno Andrighetti

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