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Get smarter about AI search. What we learn putting brands inside the answers, without the fluff.

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Two glass puzzle pieces almost joined, light at the seam

AI SEO4 min read

GEO vs SEO: what actually differs, and what doesn't

A brand can rank second on Google and still lose the customer to a competitor named inside ChatGPT. Here is what actually separates GEO from SEO, and where the two overlap.

By Bruno Andrighetti

Three glass keys in a row, the middle one lit

AI SEO4 min read

AI SEO agency: what to check before you sign

Most agencies pitching AI SEO just added a slide to an old SEO deck. Here is how to tell a real AI SEO agency from a rebrand in one discovery call.

By Bruno Andrighetti

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